Usability Testing: user feedback for your products
- Perfectly prepared: we create the test concept
- We test your product with unbiased test persons
- Detailed results and clear plan for the next steps
Feedback from real people
No matter how carefully you design or how often you check something yourself, some problems will simply escape your notice. Of course, it can help to ask colleagues for feedback, but again, things easily get lost in the day-to-day business. That’s why we like to conduct usability tests for our customers and in our projects.
Usability Testing is the way to go if…
- you have vamped up your website and are about to (re)launch it
- you would like a proof of concept
- you need solid arguments for a website relaunch or audit
- not enough orders are placed in your store
- your landing pages do not generate enough conversions
- you want to test a new design “on site”
- you want to make sure users can use your product without having any problems
- there are many different perspectives and interests in your project and you want to test the resulting compromise
Test subjects from your target audience
We’ll make sure only unbiased test subjects participate in your user testing. We’ll find a solution together, even if you have a very specific target audience. If your company has already accumulated a pool of candidates, we’ll be happy to make use of it. The more participants notice an issue during testing, the more pressing it will be classified in the test report. But the most important thing is the general process: how easily can users navigate your website? Does your website reach its pre-defined goal? If you have answers to these questions, your project will move forward more smoothly.
Your benefits at a glance
Immediate feedback
Users directly mirror any usability issues you might have.
From your target audience
We employ relevant participants in your testing.
Immediate optimization
With clear recommendations and a checklist, you can address issues right away.
Usability Testing: our process
1.
We define a goal together
Every test is tailored specifically to your product or website. Thus, prior to the testing, we clearly define its user requirements and the goals you want to achieve with it. Knowing your target audience is indispensable for this.
2.
We prepare the test object
The amount of preparation needed depends on what exactly needs to be tested. If it’s a website that’s already live, you don’t have to prepare anything. Apps or designs must at least have clickable elements and visualize the process intended by the clicks.
3.
We develop tasks with a feedback loop
The tasks you set determine the outcome of your usability testing. They have to give clear instructions without influencing the participants with their choice of words or phrasing. After we have developed the tasks, we do a practice run and adapt the tasks if we notice any issues.
4.
We conduct the test
5 participants take the test, which is about 20 minutes.
5.
Analysis
We carefully document the test results. Video and audio recordings ensure a smooth evaluation process.
6.
We present the results in a test report
We collect every issue that we come across in a test report, which we’ll go through with you before we talk about possible measures and solutions. Afterward, we will provide you with a comprehensive report with immediate recommendations for action.
Comprehensive test report and recommended action
We record and evaluate the tests and collect the results in a test report, which we’ll then hand over and go through with you. Our test reports include immediate recommendations for action and a checklist. We’ll also give an overview of the aspects that already work well so that they won’t be lost in the further flow of the project.
Requirements
Your product or website must already be usable. If it’s still in the beta testing phase, that’s fine, too. The process you want tested must at least be active as a prototype, e.g. a website should be usable as a clickdummy or an app must already work for users. Your target audience must be clearly defined – don’t worry, we can help you with that, too.
Usability testing: price
Remote Usability Testing
We test with 5 participants on one device (mobile or desktop) for EUR 4,400. We record videos of about 20 minutes and make a detailed analysis, the evaluation of which we provide to you afterward.
Moderated Usability Testing
In case of specific requirements, for example regarding the target group, a moderated usability testing is necessary. Moderated testing takes place on site, in a carefully prepared environment. The duration and scope of the test depends on the test object. We usually expect 4 – 5 people to go through the test. These test runs are also recorded and carefully evaluated. Please contact us for a moderated usability testing, we will write an individual quote for you.