Google Analytics 4 Setup
- We set up your tracking via Google Analytics 4
- The efficient basis for your tracking strategy
- Custom tracking and reporting tailored to your needs
Your key to data-driven success
With our Google Analytics 4 setup, we lay the foundation for your data-driven marketing strategy. We set up your tracking precisely and efficiently so that you gain valuable insights into the behavior of your visitors.
Why is GA4 so important?
Google Analytics 4 is the future of web analytics. It offers a variety of new features and benefits over the previous version, Universal Analytics. GA4 is event-based, measures website and app data and offers improved integration with other Google marketing tools. With GA4, you are ideally equipped to understand the customer journey of your users and optimize your marketing measures.
Deine Vorteile auf einen Blick
Safe
With our experience, your tracing move will go smoothly
Clear
The reports show significantly more than before and are more clearly laid out.
Accurate
All data is actually collected and not extrapolated.
Our approach for your GA4 setup
1.
Basic tracking
We implement GA4 tracking on your website to ensure that all relevant data is collected.
2.
Custom tracking
We set up individual events and parameters to track specific interactions of your users.
3.
Customized reports
We create customized reports that provide you with the most important key figures for your business.
4.
Integration
If you wish, we can connect your GA4 account with other marketing tools to give you a holistic overview of your campaign performance.
Our tracking team will bring your analytics setup up to date.
This is what comes next
After setting up Google Analytics 4, we could review your website’s tracking together to identify any optimization potential and ensure that all relevant data is collected correctly.
We can also look at usability together to find out how users interact with your website and what improvements could further optimize the user experience.
Requirements and what you need to do
If you already have a Google Analytics account, we only need access from you. If a new account needs to be set up first, we will be happy to do this for you. We will either coordinate the installation of Google Analytics on your website with the website developers or you will give us access to the website code.