My mom says that I was already telling stories at the age of two and forcing the whole family to listen to my retellings of Snow White and Co. Well, today I get paid for storytelling. Full circle!
I came across netzstrategen through a spontaneous click on Instagram – in the middle of parental leave, with my child in my arms and quite a few open tabs in my head. After my first conversation with Sinah and Anna, it was immediately clear that this was not only a professional match, but also a personal one. I have been part of the content team since May 2024 and enjoy the mix of inspiring people, strategic thinking, and genuine team spirit every day.
I originally come from a background in traditional journalism – as a cross-media editor, I worked in both print and online media for many years. After working in corporate communications, magazines, and TV, I realized that I love the mix of strategy, creativity, and real stories. And that’s what I found at netzstrategen.
Here, I contribute my editorial expertise to content strategies, develop concepts, and create content that has substance – whether on websites, social media, in newsletters, or magazines. Giving brands an authentic voice is particularly important to me. Content should not only inform – it must touch, inspire, and connect. That’s why I regularly hold workshops and webinars on content, storytelling, marketing, and communication – and share my knowledge with anyone who wants to learn how to tell a good story.
And when I’m not writing, designing, or on a customer call, you’re pretty sure to find me at the playground – with sand in my shoes and my two favorite little people by the hand. That’s often where the best ideas come from – because good stories are usually found exactly where you’re not looking for them.
Lidija introduces herself in more detail in 10 questions. Enjoy reading!
You will meet the SEO and Content team mainly in Karlsruhe, but also in Barcelona and Cologne. We also regularly share our knowledge at webinars and events on the hallo.digital campus. With the Digital Game Plan, we make sure that your strategy reaches and inspires the right people on the right channels with the right content.