I joined in May 2024 after seeing a job ad on Instagram during my parental leave and applying spontaneously (and without any hassle!). After my first interview with Sinah and Anna, it was clear that we were a perfect match 🙂
The people, the flexibility, genuine family friendliness, and great customers!
I am a content specialist at netzstrategen Brand Content Carl:. Together with the team, I am responsible for communication strategy, content planning, and creation. My focus is on brand-based storytelling.
The versatility in the field of content is incredibly exciting. From concise LinkedIn posts and newsletters to interviews, magazine articles, and entire content plans, we do it all. Producing the right content at the right time and being able to use it across different media in the best possible way gives me great pleasure – and helps the customer!
I consider what kind of text or video best suits what our customer actually wants to express. Then I make a plan and finally create the content. Or as my 5-year-old would say, “Mom does something similar to Karla Kolumna.”
People love stories! Instead of just telling any old story, think about what your personal story actually is. Storytelling is the supreme discipline in the field of content—and it can take customers and brands to a whole new level. That’s because it’s a way to increase trust and build genuine relationships. It quickly transforms one-sided message delivery into two-way communication.
Professionally and privately, mostly on social networks: I prefer to use Instagram and LinkedIn. Die Zeit does a very good job on Instagram, I find human rights activist Düzen Tekkal very inspiring, and for marketing topics I like to follow Horizont. When it comes to important events, however, I’m pretty old school and turn on the news.
Phew, I guess the camera, Google Maps, and Instagram are pretty important to me. Way too important, to be honest.
Open a parent-child café, become a florist, baker, pastry chef, or cook. Work in our town’s cute little bookstore. Or write a book myself. Turning off the internet sounds almost tempting to me!
I wrote a young adult novel when I was 13 – old school, with pen and paper.