Usability testing: Direct user feedback for better products
- Clearly prepared: We create the test concept
- We test the product with neutral test subjects from the target group.
- Detailed results and concrete next steps
Feedback from real users
No matter how carefully a product is designed or internally tested, certain issues remain invisible. Teams develop with high expertise, but also with close ties to the project. This is where operational blindness occurs. Colleagues provide valuable feedback. However, they are not true users. They typically approach a product with prior knowledge. We conduct structured usability tests with individuals from the defined target audience. Objective, comprehensible, and based on clear tasks. This makes it clear where processes get stuck, expectations are not met, or direction is lacking—before it affects conversion, revenue, or trust.
Who is Usability Testing relevant for?
- When a website is set to be (re)launched
- When a proof of concept is required to secure a project
- When strong arguments for a relaunch or audit are necessary
- When orders are insufficient in the shop
- When landing pages aren’t converting effectively
- When a new design needs to be validated in real conditions
- When it’s crucial to ensure that users can intuitively navigate a product
- When multiple interests converge in a project and it needs to be assessed if the compromise is viable
In summary: When decisions shouldn’t rely on assumptions.
Test subjects from your target audience
We take on the recruitment of neutral test subjects that fit the defined target group. If this is particularly specific, we develop a suitable solution together. If an internal pool of candidates already exists, we integrate this systematically into the testing process. During the test, it quickly becomes apparent which problems occur systematically. The more frequently an obstacle becomes visible, the higher we prioritize it in the report. However, it is not only about individual errors but also the overall picture: Do users find their way? Do they achieve their goals efficiently and without uncertainty? The answers to these questions provide a solid decision-making basis for the next steps.
Your benefits at a glance
Immediate feedback
Usability issues become immediately apparent from the target group.
From the target audience
Testing is carried out with relevant individuals, not with internal assumptions.
Immediate optimization
Clear recommendations enable direct implementation.
Usability Testing: the process
Detailed Review and Recommendations
All tests are recorded and systematically analyzed. Following this, we review the findings together and strategically categorize them. A well-organized report with prioritized action recommendations is created.
Furthermore, we develop a practical checklist that acts as a guide for improvements. We also document elements that are already working well, ensuring that effective components are preserved in future developments.
Requirements
The product must be available in a usable form. A prototype is sufficient. A website should function as a click dummy, and an app must be testable. The key factor is that the central process can already be executed. The target audience should be clearly defined. If there are still uncertainties, we can assist in refining and delineating it.