Manufacturing and Industry
The manufacturing industry is undergoing radical change, driven in no small part by the pandemic and the war in Europe. This of course also accelerates digital transformation in production, marketing, and sales. We support businesses in this dynamic environment by developing and implementing their digital strategy.
Current challenges for the digitalization of marketing and sales activities
Understanding customer behaviors in their (long) purchasing processes: Digital channels enable the comprehensive tracking of customer behavior. But unlike in the B2C sector, purchasing processes in manufacturing and industry involve very long initiation phases before a purchase is made. It can take several months or even years between the initial research phase to the final purchase. Analyzing the contact points before purchases are made and deriving measures for optimization is therefore very difficult and requires a specially designed tracking setup.
Data management: The data for product information, data sheets, installation aids, tender texts, etc. is often not available in a structured format. The simplest solution would of course be to introduce a product information management (PIM) system to manage and structure data at a centralized level. If a PIM system cannot be implemented immediately, it is still possible to extract data from various sources and structure it for web presentation.
Digitalization of in-house workflows: Instead of using the telephone, fax or email, sales employees are increasingly processing digital leads that are generated via company websites or other digital channels. Apart from the technical integration with CRM, it is crucial to make employees aware of the importance and management of digital leads. In some cases, they might have to redefine processes in their personal lead acquisitions. This requires extensive guidance.
Digitalization of in-house workflows: Instead of using the telephone, fax or email, sales employees are increasingly processing digital leads that are generated via company websites or other digital channels. Apart from the technical integration with CRM, it is crucial to make employees aware of the importance and management of digital leads. In some cases, they might have to redefine processes in their personal lead acquisitions. This requires extensive guidance.
E-Commerce Topics
Professional Marketing for increased revenue in your shop.
Learn about your users and their journey from the first contact to conversion.
Current Trends
E-commerce: An increasing number of manufacturing companies are starting to directly sell their goods via their websites instead of selling via third parties. In Germany, many companies are still reluctant to take this step in order to avoid being penalized or even removed from the product range by local retailers. In other countries, where trade is less strongly developed, this trend has even further advanced already. The prerequisites for direct sales are user-friendly online shops and the implementation of digital payment systems.
Content marketing and expertise (thought leadership): Manufacturing and industry offer a wealth of specialist knowledge and expertise. Companies are increasingly using content marketing formats like informative blog posts, podcasts or video tutorials in order to market their products. This enables them to position themselves as leading experts in their industry and gain the trust of potential customers simply by providing helpful content.
Data-driven marketing and personalization: By analyzing customer data, companies can develop targeted personalized marketing campaigns and respond to individual needs and preferences. This facilitates greater customer loyalty and a more effective communication with potential customers.
Influencer marketing: Influencer marketing has also found its way into the B2B sector. However, unlike in B2C, opinion leaders and industry experts who enjoy a high reputation in the market are favored here. This also helps to build trust and can strengthen a company’s credibility.
Our projects
Learn more about what we do with and for our partners, how we develop strategies that help them reach their goals, and how we support their digital journey.
Our solutions
Our Digital Game Plan is a customized service that supports companies in the development and implementation of their digital strategy. We offer a comprehensive strategy based on solid data and concrete measures.
Data-driven decisions: Through comprehensive audits and analyses, we collect the relevant information that is crucial to your company’s strategy.
Structured planning: With our Digital Game Plan, we bring your measures and projects into a manageable and easy-to-implement structure.
Creating momentum: We prioritize the measures and take care of quick wins first, which are easy to implement and deliver immediate results to boost engagement and enthusiasm within your company. The Digital Game Plan contains a wealth of valuable information and tools, including meaningful figures on customer and sales potential, a prioritized list of measures for short and long-term effects, comprehensive data-based personas, individual customer journeys, structured marketing and media planning as well as an investment and budget plan.
