We make AI work.
We make sure AI arrives in the everyday work of your teams in marketing, sales and customer operations, and that it runs reliably there. We stay with you from the first strategy to day-to-day operations.
How much potential does AI Operations have for you?
Prefer an overview first? Go to the cross-role check →So that AI works reliably day to day
AI Operations describes how a company runs AI permanently and effectively. Think of a new machine on the production floor. It only pays off once someone sets it up, trains the people, plans the maintenance and decides who steps in when it breaks down. AI is similar. Access to ChatGPT or Claude is set up quickly. To turn that into dependable work, you need fixed processes and someone who checks and improves the results regularly.
→ Definition and concept of AI OperationsAI Operations is the efficient, durable operation of structures and processes that are supported or carried out by AI. This happens in a deliberately designed, hybrid organisation of people and machines.
Many AI projects never get past the pilot
The start often looks similar: a workshop, a few licences and a team that sets off with curiosity. Three months later, hardly anyone asks whether the tools are used day to day, and the time savings everyone hoped for show up in no report.
The cause is rarely the technology. Usually nobody has decided which process the AI belongs to and who looks after it.
→ Why so many AI projects get stuck as pilots- 88%
- of companies use AI in at least one business function.
- McKinsey, Global AI Survey, 2025
- 95%
- of AI pilot projects show no measurable effect on the P&L.
- MIT NANDA, The State of AI in Business, 2025
- 60%
- of companies see no material value despite investing in AI.
- BCG, The Widening AI Value Gap, 2025
Why AI projects often fail
The pilot never goes live.
Production from day one: We plan for live operations from the start and work with the data and systems you use every day.
How we work →The tools are bought, the processes are the old ones.
Workflow-first: We first look at how the work runs today and then choose the tool that fits.
Why the process comes first →The team does not come along.
Built with the team: We develop the workflows together with the people who will work with them. That way they know the processes before they go live.
AI Enablement at a glance →The data is not ready.
Data Studio: Here, data is structured, checked and anonymised where needed before any AI works with it.
See the Data Studio →Costs get out of hand.
Token-smart by design: You work with your own AI accounts and see the costs directly with the provider. The workflows use computing power sparingly.
How we keep costs under control →You do not want to depend on one provider.
No vendor lock-in: Every language model can be swapped, and every step stays documented and traceable.
Governance and traceability →Your first AI workflow in live operation in six to eight weeks
In the Kickstart, we build a first AI workflow with you that then runs day to day. The fixed price starts at €9,900 and includes three months of operation in the studio. You put together the scope online and request it without obligation.
“We guide digital superpowers with human reasoning to turn strategy into impact.”
From strategy to day-to-day operations
You can start in any of the three areas. Each step ends with a result the next one builds on.
Consulting
Think & plan
We work out strategies, audits and concepts with you. Afterwards it is clear where you are heading and what comes next, from the Game Plan to the requirements for implementation.
To consulting →Implementation
Build & launch
We build websites, shops and marketing setups and hand them over so that your team can keep working with them straight away. Training is part of it.
To implementation →AI Operations
Run & evolve
On our AI Operations platform, your workflows run in studios. A team from netzstrategen runs them with you and develops them further every month.
To operations →What AI could bring you, estimated in euros
The AI Operations Self-Check estimates how much you could save with AI and how much additional revenue it could bring. The result puts a cautiously calculated range on it, and we show how it comes about.
- Based on studies by McKinsey, BCG and Gartner.
- Checked against more than 30 of our own projects with mid-sized companies in the DACH region.
- A confidence score shows how reliable the estimate is.
- Methodology and sources are fully disclosed.
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Claude Cheat Sheet
An overview of Claude's features and models, with tips from our daily work. It is available in German and English, and we keep it up to date.
One team in Karlsruhe and Barcelona
netzstrategen has existed since 2010. Today, around 60 specialists in strategy, content, search, data, design and development work with us. Strategy and consulting are based in Karlsruhe, in the Kreativpark Alter Schlachthof. The technology for our platform is built in Barcelona.
How to get in touch
The quickest way is the Self-Check: in five minutes you have a first estimate. You can also write to us directly via the form or by e-mail. The first conversation is free.
Digital Impact in your inbox
With one sign-up you get three newsletters: the AI Insights Newsletter with our new articles every week, plus the Digital Impact Longread and the Digital Impact Update once a month. Sign-up uses double opt-in, and you can unsubscribe at any time.
AI Operations as a podcast
In the Digital Impact Podcast, André Hellmann, Christina D'Ilio, Christian Sattel and Sarah Stock talk with guests from practice about AI Operations. The episodes are easy to listen to on the go.