I joined the netzstrategen team in August 2021. Before that, I worked at various agencies in Hamburg, such as DDB, GGH MullenLowe (Grimm Gallun Holtappels) and TRACK.
The work culture, the people and the freedom. So far, I’ve been lucky enough to always be surrounded by nice people at work. So that’s the most important thing for me. And the responsibility you have.
I plan user journeys, structure information and ensure maximum relevance for the customer. So that everyone ultimately finds what they want, buys our product and even has fun doing so and leaves as a completely satisfied customer. And comes back.
That small changes can influence the entire journey.
I’m basically an architect, just for websites and apps. I make sure that the door is in the right place and that people inside can find the toilet quickly enough if they need to, and don’t pee in the garden or ask the neighbours to use their toilet.
Always consider the entire product and get other disciplines on board: UX, design, content, development, etc. It has to be perfectly thought out from start to finish.
The most important apps for me are daily tools like the camera, Google Maps, Instagram and eBay classifieds (I love second-hand 🙂 ).
I would invent a food product for small children (and I guess I would then sell it at local markets :D). I already have some ideas and the market is big and growing. Or just travelling.
Ich würde gerne mal wieder ein bisschen alleine reisen. Und danach für noch länger mit meinem Partner und meinem Sohn.