Luca’s your go-to person for strategic and technical SEO — everything from classic website optimization and data-driven analysis to AI readiness and content planning. He’s been part of netzstrategen since June 2024, bringing an analytical eye, technical curiosity, and a knack for turning data into solid strategy to our marketing team. Since 2026, he’s also part of the Platform & Technology team, where netzstrategen builds its own AI tools.
Even back in my Fitness Economics studies, I was hooked on numbers, analysis, and how business stuff connects. After graduating, I started out in sales controlling, plus sales execution and training at a fitness facility. Mostly it came down to understanding data, spotting trends, and turning that into real decisions.The road into the SEO team took a little detour. I joined netzstrategen in 2024 as a mini-jobber on the admin team. Pretty quickly, though, I ended up sticking around in marketing instead — the mix of data, strategy, and digital work just clicked.
These days, I’m mostly knee-deep in SEO strategy and technical website optimization, plus figuring out how companies can set up their content to stay visible in a search world that’s increasingly run by AI. Beyond classic SEO analysis, AI readiness, content structure, and long-term visibility are a big part of the job. That’s basically where our Platform & Technology work comes in too: we build our own tools that make SEO and GEO easier, faster, and more reliable.
The projects I get most excited about are the ones where a bunch of factors collide — the messier the connections, the better. That’s when it gets fun: digging into data, spotting patterns, and pulling all the pieces into one clear picture.
Over the past few years, I’ve gotten to work with partners across pharma, automotive, e-commerce, and software — and picked up a ton of hands-on experience along the way.
Outside of project work, I like sharing what I know at our digital after-work events, where I talk about SEO, data analysis, and whatever’s new in the digital world.
When I’m not buried in search engines, data, or content structures, I’m usually outside. Sports are a big part of my life — snowboarding, surfing, golf, whatever gets me moving outdoors.
And when it comes to my field? Don’t be surprised if I’m nerding out about a totally different topic every week. New stuff grabs my attention fast, and once I’ve started digging in, it’s hard to pull me back out.
Luca introduces himself in more detail through 10 questions. Enjoy reading!
You will meet the SEO and Content team mainly in Karlsruhe, but also in Barcelona and Cologne. We also regularly share our knowledge at webinars and events on the hallo.digital campus. With the Digital Game Plan, we make sure that your strategy reaches and inspires the right people on the right channels with the right content.