Tracking Audit: Leverage Full Potential
- Comprehensive review of all tracking activities.
- Optimization of your reports and dashboards.
- Tips and tricks for custom analytics settings.
Why a Tracking Audit
Evaluates your tracking strategy and its implementation to ensure a complete understanding of customer activities on your website. Reflects on recent advancements in tracking tools from technical and privacy perspectives to optimize your setup.
What We Examine in the Audit
- Tracking code for Google Analytics and GTM
- property settings
- Google product connections (Ads, Search Console, Adsense, etc.)
- demographic data and user interests
- data views (filters, settings, exclusions, URL parameters)
- traffic and content (anomalies, UTM campaign settings, duplicate content)
- custom and e-commerce tracking.
Your benefits at a glance
Comprehensive
The audit covers all tracking actions.
Optimized
Existing reports and dashboards are enhanced.
Full Potential
Custom adjustments of the Analytics setup maximize its potential.
Approach to the Tracking Audit
The audit examines all aspects related to the chosen property’s tracking, including:
- technical integration
- Google product links
- filters
- objectives
- dashboards and view settings
- reports
Immediate actionable items are addressed during the audit, with further recommendations compiled into an understandable to-do list. A joint session reviews optimizations and plans, providing a clear overview and strategy. Optionally, continued collaboration through a Tracking Update service is available.
Requirements and what you need to do
Your website should already have tracking activated. If not, we can set it up for you. We need access to your Google Analytics account and Google Tag Manager for all tasks.