Visual Branding Audit
- Increase the recognition value of the brand through a consistent appearance
- Specific recommendations for action from design experts
- Strengthen the trust of your customers
The first impression counts
The brain processes visual information 60,000 times faster than text. When users land on a website, they know within 50 milliseconds (0.05 seconds) whether what is offered at that moment appeals to them and if they feel comfortable. If so, they stay on the website and ideally become customers. In the worst-case scenario, they switch to the competition. That’s why it’s important to position your brand strongly and consistently at all touchpoints with potential customers and to engage users visually.
Detailed analysis
With the Visual Brand Audit, we thoroughly analyze your brand presence both online and offline. The results and recommendations will ultimately focus on your digital presence – however, the offline materials are also a valuable part of the analysis. The current visual presentation is evaluated in relation to the business goals, as visual design communicates a lot about the brand. The aim is to achieve a contemporary, trustworthy, and impactful visual representation.
Your benefits at a glance
Suggestions for improvement
The most important suggestions for improvement in a clear list
Detailed Explanations
Detailed explanations with screenshots
Clear focus
Focus on the most important issues that impact your brand presence
This is how a visual branding audit works
1.
Analysis of existing materials
First, we will get to know the brand in detail. To do this, you will answer our core questions, which will help you present the brand and explain your goals.
2.
Review of concept and strategy
In the next steps, we will analyze the brand in comparison with the competition. We will get to the bottom of the entire external impact: Is the strategy contemporary for a good market positioning?
3.
Visual Detail Analysis
We examine digital products such as websites, apps, intranets, social media posts, etc. and check for inconsistencies between the appearance and the existing branding elements and printed products.
Optimizing your online brand presence
The identified visual challenges are systematically documented.
For each identified issue, there are factual, targeted recommendations for optimization. The final report serves as a work basis with a clear prioritization of the most important tasks.
Requirements
For a thorough implementation, comprehensive information about the brand and its goals is required. You need to tell us a lot about your brand and provide all existing materials. The actual analysis begins with the transfer of these documents.