Tourism
Due to the travel ban, the tourism industry was one of the most affected sectors during and after the pandemic. Employees were on short-time work for months, sometimes years. The industry still feels the impact today and continues to battle with acute staff shortages. Companies need to present an authentic, appealing (online) presence. This is where our Digital Game Plan comes into play, helping to achieve corporate goals and make progress.
Digital Strategy for the tourism industry
Challenges of today: In addition to staff shortages, another global issue is coming to the forefront: sustainability. Air travel and cruises are increasingly criticized, and travel providers face the challenge of fundamentally offering alternative transportation and travel options.
This, of course, leads to more complexity. The classic flight, train, or flight and hotel package trip is relatively easy and widely digitalizable, as the technical infrastructure is already widespread. However, when combinations of alternative accommodations with train or bike tours are included, it becomes increasingly labor-intensive, making the trips more expensive.
Last but not least, inflation is an acute problem for the tourism industry. In recent years, we have seen incredibly high rates of inflation. The cost of basic necessities and maintaining a standard of living have become so expensive that many people have to forego (or choose to forego) major trips. Unfortunately, it’s often one of the first luxury items cut from the budget when finances are tight at the end of the month.
Digital Business Topics
We take a close look at your current strategy and make recommendations for action.
Get to know your (potential) customers and their needs.
Find out how you can be found online and how you can show users the way.
We create your digital game plan with reliable figures and measures tailored to your goals and needs
Current trends of the tourism industry
Indeed, authenticity and individuality are becoming increasingly important in the travel industry. Staged pictures at hotel pools or deserted beaches in obvious tourist hotspots no longer inspire travelers. Particularly younger travelers want to experience culturally authentic adventures, visiting places that have already captured their emotions through social media.
We are in the age of influencer marketing, where people share their travels live, rather than spreading polished advertising photography and stock photos. Traditional tour operators are beginning to rethink and align their recruiting strategy not just on the position itself, but on the entire package. “We are the right employer for you, and together we will find the place that best suits you.”
Our projects
Learn more about what we do with and for our partners, how we develop strategies that help them reach their goals, and how we support their digital journey.
Our solutions for the tourism industry
Digital Game Plan: We analyze your online presence, digital potentials, and competition, bringing all planned actions into a clear structure. Moreover, we provide you with various tools for your strategy: personas, customer journeys, marketing, and budget planning.
Persona Identification: Together, we determine your target group focus and the digital presence built upon it. We work on the development and definition of corresponding marketing measures.
User Analyses: We discover exactly how your users navigate your website and how you can best utilize this information. This forms the foundation for your marketing strategy, tracking, dashboards, and monitoring.
SEO: We examine the technical and content status of your website, identify errors and/or suggestions for improvement, and jointly develop measures for the long-term enhancement of visibility.
Career Portal: Find colleagues who are the best match for you. With a job and career portal, you have the opportunity to present yourself as an employer in the best possible way and tailored to your target audience.
