I’ve been with the company since September 2016. I used to work for a daily newspaper publisher and did a project there with netzstrategen. I thought the collaboration was great. In the meantime, I managed the project management office of a relatively large company. But after 2.5 years of pure project management, I missed working in the digital environment. That’s when the job advert from netzstrategen came at just the right time.
It’s the mix that makes the difference: I can work on interesting digital topics with super-nice and smart people who are real experts in their disciplines (this applies not only to my colleagues, but also to our customers). Win-win.
I am part of the Digital Business discipline and work with our customers to develop their digital strategy. The first question is what goals the company is pursuing and who the relevant target groups might be. Once you know that, you can develop the appropriate measures. All this information is then used to create what we call a Digital Game Plan I develop this plan with our customers and if one of our netzstrategen disciplines is also responsible for implementation, I take care of the project management so that as much of the strategy as possible is put into practice.
I always find it fascinating to familiarise myself with new customers and therefore new industries. The things we work on often result in major changes for companies. It’s fascinating to see how initial ideas become more and more concrete projects and implementations that either help to make a company fit for the digital world or to achieve even better results there.
My father is a carpenter. I would tell him that I draw the sketches for the furniture that my colleagues then build. And it’s usually not just a table that we plan and build, but the entire high-rise building with car park and garden.
Data instead of gut feeling. If possible, all strategic questions should be decided on the basis of data. If this is unclear, your gut feeling can also have a say…
I read newsletters and listen to podcasts from organisations such as Online Marketing Rockstars (OMR), t3n and Übermedien. And very important are the conversations with my colleagues. They always know exactly what’s hot in their disciplines.
The DB Navigator.
I used to think I would be a carpenter like my father. Unfortunately, I was only semi-skilled. But maybe I’d give it another go.
I can’t think of anything right now. But ask me again at #nmfka for a few cold drinks. 😉