Wohnparc Online GmbH & Co. KG
What does Wohnparc Online GmbH & Co. KG do?
Wohnparc is part of the Dick-Stumpp group, which was founded by Wilhelm Dick Sr. in 1929 as a small furniture carpentry in Herdern, Germany. As of now, Wohnparc is one of 16 stores in 4 locations in Germany’s High Rhine region. Counting around 450 employees, DICK|STUMPP has become one of the biggest furniture companies in South-western Germany.
About our work with Wohnparc
Working with Gartenmöbel Company, we had already proved that digital measures can strengthen traditional retail trade and tap new online markets and target groups. Our learnings and processes we then applied to the Wohnparc project. We have been partners with Wohnparc Online GmbH since they hired their first employee and have been in close and constant consultation about all digitalization steps and measures since then.
Our shared goals
For us, the goal of working together is and has always been to expand Wohnparc’s traditional retail model and transform it into a successful online business. To achieve this, we employ digital channels, but still make use of traditional retail trade. Last, we want to establish a successful online store that is independent of the furniture shops.
Our mutual projects
We have merged the different brands’ websites to the one distinct wohnparc.de domain. It serves as a key contact point for both stationary and online customers and helps achieve our goals as laid out above. In another project, we integrated various interfaces into the shop system, especially ERP, payment, and the automated import of product master data. This simplified the processes in the online store and sales enormously and saved time and resources. Together, we are responsible for creating new teams and training employees. We also take care of online marketing, traditional marketing, and performance marketing for the online store.
