Market analysis: the basis for your digital success
In today’s digital world, decisions based on solid figures are the sustainable path to success. A precise market analysis provides you with the information you need to understand your target group, analyze your competitors and optimally align your online strategy. This is exactly what we do for you as part of our Digital Game Plan: We collect all relevant data about your target market – potentials, trends, developments, competitors – and provide you with the basis for your successful digital strategy.
What we analyze:
- Social media: How is your brand being talked about? Where is your potential in social networks? We analyze your social media presence and identify opportunities to increase your reach and interaction rate. We use social media monitoring tools and the platforms’ analytics data to do this.
- SEO: How visible are you in the search results? Which keywords bring you to the top? We examine your visibility in search engines – also in comparison to your competitors – and optimize your website for relevant keywords. We use the Google Search Console and various SEO tools, such as Sistrix, to do this.
- Market environment: Who are your competitors? What trends are emerging? We analyze your competitors in the market for search terms or target groups, identify market trends and show you new opportunities.
- Website Tracking: How do users behave on your website? Where are the conversion hurdles? We analyse user behaviour on your website and optimize the user experience for maximum conversions. We recommend Google Analytics 4 as a digital analytics tool for websites, but we are also familiar with all common tools.
- Content performance: What content resonates with your target group? What needs to be optimized? We evaluate the performance of your content and develop strategies to optimize your content marketing activities.
Our products in the field of market analysis
From market analysis to the customer journey
Based on this information – and in conjunction with our audits, which take a close look at your current strategy – we work with you to develop a customized online strategy that effectively reaches your target group. We also derive your customer’s customer journey from the insights gained in order to take the right measures at the right touchpoints and optimize the customer experience. You can later reuse the data from the market analysis 1:1 in your digital marketing activities. This saves you a lot of time and increases the certainty of achieving your goals.
Audience targeting with personas
In order to target your marketing activities, we develop detailed personas – representative profiles of your ideal customers. A persona is a fictitious profile that describes typical representatives of your target group in detail. By evaluating search volume and analyzing search behavior, we obtain valuable data for defining your target groups and personas. We expand this data by analyzing targetable characteristics on social or professional networks.
Typical characteristics of a persona:
- Demographic characteristics: Age, gender, location, education level
- Socio-economic factors: Occupation, income, marital status
- Interests, values and lifestyle: hobbies, travel destinations, favorite brands
- Online behavior and Media use: Which social networks do they use? Which websites do they visit?
- Needs, wishes and challenges: What problems do they have? What solutions are they looking for?
Digital Business Topics
We take a close look at your current strategy and make recommendations for action.
We thoroughly examine your current strategy and provide actionable recommendations.
Get to know your (potential) customers and their needs.
Find out how you can be found online and how you can show users the way.
We develop the digital strategy for your company.
Success Stories
Learn more about what we do with and for our partners, how we develop strategies that help them reach their goals, and how we support their digital journey.
